Will Prices Increase Once Businesses Reopen?

It is hard to say with any certainty, though my best guess would be no in the short run and probably in the long-run. In the short-run, say, five to 18 months, the aggregated price level will likely experience very little inflation. The long run, however, might be a different story, especially with healthcare.

Price levels should increase with the massive increase in the money supply (liquidity) and government spending. The reason that happens is that these mechanisms mainly increase the demand for goods and services. By printing money, the money ends up in wallets, and these folks now feel as if they have “extra” money to spend on things.

Though this works on paper, it’s harder to see play out in real life. It all comes down to whether individuals and firms will see these new dollars as “extra” or if they decide to save or pay off debts instead. So, it all depends on the “velocity” of money, or how quickly money exchanges in the economy. After the Financial Crisis of 2008/09, we didn’t see an uptick, despite all this liquidity in the marketplace. Granted, the Great Recession was the result of a credit crisis, not a liquidity crisis, like it was during the Great Depression. Nonetheless, banks were afraid to lend, and people were afraid to spend. 

The same thing might happen this time around. Just because businesses begin to reopen, doesn’t mean that people will all of a sudden flock to the stores and go back to spending as usual. It is starting to look like there will be a prolonged return to normality, which may take several years for us to figure out the “new” normal. There’s been extensive discussion of the “shape” of the recovery going from U-shaped, to V-shaped, to W-shaped, and now to the Nike “swoosh” shape.

So, when thinking about whether or not prices will increase, we have to analyze what has been happening on both the demand side and the supply side of different industries. 

Technology – decreasing now, decreasing later

The technology sector is poised to be able to make huge gains from this crisis. For one, we have seen many of the tech companies see windfall profits as we have transitioned to online and remote work. These industries can undoubtedly increase their prices, and we would pay them. However, these firms have low marginal costs. That is, any pricing over $1 is profitable for many established tech companies. 

Though these companies can increase their prices, it makes more sense to try and retain all of the new customers they have recently acquired.  

Automobiles – decreasing now, increasing later

Cars and trucks are a good indicator of what’s to come. New cars, used cars, rentals, everything is down to record lows. Demand has decreased substantially. Moreover, “plans to purchases a vehicle in the next five months declined 34% in April.” There is also an excess supply of used cars. So prices for automobiles have seen a substantial decrease. When businesses begin to reopen, we may see some folks racing to their nearest dealership to take advantage of the deals. These consumers will likely reduce the excess supply and increase prices, but not any higher than they were pre-COVID.

In fact, due to COVID perhaps restructuring the labor force a little bit, there may be an ample supply of unemployed workers looking for jobs, which may push wages down, and thus, allow for cars to sell at a lower price. Since it costs less to make cars, we can charge less to sell them.

Energy – decreasing now, increasing later

On the other hand, we are experiencing meager prices for oil and gas. With such low prices, this may increase the demand for cars, particularly trucks and SUVs. It all depends on how long we have the supply glut. 

As airlines pick back up and we start driving to work and all over the place, we’ll likely see the prices rebound. But, as mentioned, this will be a slow process, especially since a good part of the oil price decline has been a supply glut that was unrelated to the COVID-19 pandemic.

Food – Increasing now, decreasing later

Food supply chains have seen an enormous disruption, namely those that deal with both grocery stores and restaurants. Meatpacking firms have experienced a detrimental blow due to COVID infections, reducing the supply, and pushing prices up. Moreover, packaging requirements make it hard to merely direct food that was to be sent to restaurants over to grocery stores. As a result, beef prices are at record highs. Chicken is still relatively steady but pushing for higher prices. Eggs have seen a considerable price increase. Pork has also seen a rise. 

Furthermore, the demand for foods that don’t go to restaurants has increased substantially. Think macaroni and cheese, frozen foods, canned goods, and snacks (I’ve been buying way more Oreos as a result of the lockdowns). These foods are experiencing an increase in prices now but may see a reduction as people start going back to work.

As the meat processing plants begin to recoup their labor force, the supply of processed meat will increase again and push prices down. Importantly, as schools reopen, this will help soften the food glut we are now experiencing, especially at lower prices. Hopefully, some of the regulatory barriers that have softened to allow the supply chain to redirect food to grocery stores will help. 

Something that may come out of this COVID crisis might be investments in further automating the food processing system. So, this will likely also reduce prices. 

Education – I dunno

Universities are suffering severe losses in tuition revenue. Usually, recessions cause the demand for a college education to increase. Moreover, easy access to tuition assistance in the form of subsidized and unsubsidized loans flame that demand. On top of that, as all levels of government allocate more funds toward unemployment and COVID relief, this will reduce public funds that are allocated toward education, thus pushing tuition prices up even more.

However, this time it might be different. If universities have to transition to more online classes, enrollments will decline. We already see it. People go to college, not only to get a degree but for the college experience. How long will it take to get fans back into the Doak football stadium? With such low enrollments, the rate of tuition growth will likely slow down if it doesn’t go negative. 

Moreover, with the transition to online learning, how many firms will be happy with certifications that are obtained outside of the traditional university setting? 

Healthcare – increasing now, increasing later

I can’t see any reason healthcare costs will decrease. COVID-19 has not only hurt the healthcare system, but it has also caused other treatments to be delayed. This “pent-up” demand will unleash and push health care prices through the roof. Because of the lockdowns and the halting of “elective” procedures, health care consumers have delayed prescriptions, treatments, and other health care services. This will cause health care issues down the line and will flood the system again. 

We will likely see this play out most tangibly in our insurance premiums in the coming year. 

Housing – decrease now, decrease later, and maybe increase after a while

Housing prices are predicted to fall a few percentage points in 2020 and will probably not increase until the end of 2021. Lower prices and friendly interest rates are a boon to buyers. But, buyers have experienced a tremendous loss in income. Perhaps, many homeowners have attempted to refinance their homes at lower interest rates. Granted due to COVID lockdowns, the refinancing process has been a hassle for many. But, once businesses start reopening, we’ll see these refinances happen quite rapidly. The uptick in refinances will put upward pressure on interest rates which should slow down housing sales even further.

In sum

Indeed, a reopening of businesses may increase the demand for those goods and services that were temporarily shut down. However, depending on the gravity of the loss of income, the demand increase for these “nonessentials” may not be enough to increase prices. Prices should stay relatively low relative to pre-COVID levels and will likely increase at the tail end of the swoosh. 

ICYMI: We Are Buying More Than We Can Afford

A new WSJ piece describes the current financial landscape for a bunch of people, including myself! We are in tons of debt. Though being in debt is nothing new, the type of debt has changed quite a bit. 

Most of the debt normal Americans would take on in the past was attributed to housing. But since 2013, non-housing consumer debt shot up by $1 trillion, while housing debt only shot up by half of that. Total consumer debt is higher than it has ever been.

Like this article, most will point to the top 1 percent, the finance folks, as the culprits of why this is happening. This may surprise you, but… 

I agree!

Well, kind of. Though, money from financial services has flowed to the top of the socioeconomic ladder, it is hardly their fault. When the government is supposedly at the helm of the economy, it is helping steer the money in that direction. And, this is not due to “deregulation.” But, mainly due to moral hazard. 

No Risk, Tons of Reward

Let’s think about it for a second. 

By deregulating an industry, it opens the door for innovation, more competition, and better quality services. This is exactly what happened in the airline industry when it was deregulated in 1978

Moral hazard means that people are less likely to guard themselves against risks when they are protected from the consequences. For example, I would be much more likely to be more daring on the ski slopes if I have health insurance. Why? It’s because I know that if I break some bones, my insurance will cover it. 

The same thing has happened in the financial sector. The Financial Crisis of 2009 is a testament to how the government will act if the financial system is on the plank of the ship. That said, banks will lend out much more than they would if they knew they would have to bear all of the consequences. 

The moral hazard in the financial sector has also driven interest rates down. Low-interest rates increase the number of people wanting to take out loans. It also decreases the number of people wanting to save in less risky accounts. In a world of low-interest rates, millennials need to learn how to save more

The same thing can be said about the education system. For the past 40 years, at least, bank loans to pay for college were backed by the federal government. Remember moral hazard? Since 2009, the government has been the sole financier of college degrees. They have subsidized schools and students willy-nilly and have made it very easy to not have to pay back the student loans. So, universities can increase tuition (since the access to funds for students has increased the demand for a college education). And, students don’t have to try so hard in class or in finding a job comparable to the money spent on the degree. The new generation has no clue as to how to work and pay for college on their own.

Given our inclination to borrow more money with such low-interest rates, we tend to have more expensive tastes. A new couple doesn’t want the 1-bedroom, 900 square foot home. They want the three-bedroom, 1,400 square foot home. Moreover, zoning laws have mandated square footage necessary for building homes. So, governments are essentially forcing people into larger homes. Larger homes mean fewer homes are built because they take up more space. Fewer homes mean prices increase

How to fix all this?

I dunno. Sorry. But, we could start saving more, right? I mean, stop buying stuff you can’t afford. And, let’s shoot for policies that reduce the moral hazard. It seems the government safety net under these sectors is not so safe after all.

Maxing Out: The Value of College

By Clayton Dines (Creighton University)

Once upon a time, college was considered a guaranteed ticket to career success. But these days, many college graduates enter the real world with a degree in one hand and a massive amount of student loan debt weighing them down in the other. A college degree can be a great tool for career advancement but it comes at a very high cost – tuition, time, (and for some) your mental sanity. So in this post, I ask the very important question: is a college education worth the investment? Continue reading “Maxing Out: The Value of College”

Do We Talk So Good or Sowell?

The first day of class is always nerve-racking. You can typically tell within the first few minutes how the rest of the semester will go. If the professor cracks some jokes, hands out the syllabus, and lets you out early, then you’ll probably be in for a good next few months. Other times, your worst fears come true when the professor hands out the syllabus and then proceeds to lecture for the remaining two and a half hours. Continue reading “Do We Talk So Good or Sowell?”

Michael Spence — Signalin’ with Brooks Brothers and Bro-Country Music

Say you walk into Brooks Brothers and the staff ignore you. Why would this happen? Although the staff have no concrete information about your budget, they can examine your age, style, and demeanor to assume that you certainly cannot afford anything in the store, except for maybe a single sock. We see social experiment videos showing this type of behavior all the time. Ugh, these filthy salespeople and their brazen judgment. This rather scandalous judging, though, can be applied to help solve the information asymmetry problem. We say that information is asymmetric whenever one person involved in a transaction knows more than the other. Continue reading “Michael Spence — Signalin’ with Brooks Brothers and Bro-Country Music”

The story of HipHoponomics

“He who only wishes and hopes does not interfere actively with the course of events and with the shaping of his own destiny.”

— Ludwig von Mises, Economist

HipHoponomics is the marriage of Economics and Hip-hop. It is designed to provide a creative & dynamic front door for intellectual engagement in economics for students. From a personal passion growing up to a grad school project, to the development of a new movement in economics education receiving regional and national attention, here is the story of HipHoponomics. Continue reading “The story of HipHoponomics”

Human Capital: What It Is and What It Means in the New Economy

As we continue to explore the factors of economic mobility, acquiring a diverse chunk of human capital is arguably the most crucial factor of them all. So while we’ve all been indoctrinated to believe education stops when it’s time to “become an adult,” the truth is that we are going to have to dedicate our entire lives to learning in the knowledge economy. Get ready, fam. Continue reading “Human Capital: What It Is and What It Means in the New Economy”